Chandler Sterling founded the California Beard Company in 2016. A cartographer by training but a lover of beards by birth he became frustrated by the cosmetics industry after searching for a high-quality natural beard oil. Fed up with being unable to find a suitable beard oil, and being a DIYer at heart, he set out to create his own recipe that would meet his high standards. The goal was to create something simple, only containing materials that came from the earth, that could mimic a product from the era before cosmetics were synthesized and contained potentially harmful chemicals. The result of this experiment led to California Beard Company’s Original Beard Oil recipe. After months of serious use, he realized that this product needed to be shared with the world, and it’s been a wild ride ever since.